Videos bring the highest engagement from your audience. People remember messages from videos much more than visuals, and definitely more than text. They also reach more people than any other type of content. Marketeers believe that videos are 60% more effective than text. With all that buzz on videos across social, and brands/content creators shooting… Read More How To Create Videos That Work
Almost 9 of every 10 B2B businesses use social media to generate leads. Companies create loyal communities around their brands and engage with their fans. The challenge, however, is to keep your target audience exposed to your content as much as possible. And with the Facebook algorithm, your post will hit 75% of its lifetime… Read More Testing Is Your Ultimate Content Strategy
Many social media platforms, with little focus: A widely common desire for small content creators and video-producing startups is to spread immediately on as many social platforms as possible. They find themselves fighting to conquer Facebook, YouTube, twitter, LinkedIn, Pinterest, and even Google+ for God’s sake! That’s impossible, especially at such an early… Read More Six things that can damage your videos’ social media campaign
It’s great when you know what you’re looking for, but in most cases, you don’t. And that’s why content discovery matters. The idea is that the video content you’d enjoy and consume makes its way to you, without you searching for it, because you didn’t even know it existed in the first place. In this… Read More YouTube and Facebook: Discovering new videos
You can publish your videos everywhere, but you can’t focus your time, effort and budget on every single video platform out there. We had put together an intro to the battle for your videos between Facebook and YouTube. And now, here’s the quick guide to the pros and cons of publishing on each of the… Read More Facebook vs YouTube: Pros and Cons of Publishing Videos on Each
Video content is not only an integral part of any marketing campaign and content publishing, but it is also estimated to surpass 75% of all consumer-based internet traffic in the coming three years. The digital video space lured many online video platforms – your Snapchats, Instagrams and Vines to name a few. Even the older… Read More Facebook vs YouTube: The Battle For Video Content
Any video uploaded to Facebook is guaranteed to surpass the number of views it gets on YouTube – but how are views calculated on each social network, and which number is the real one we should believe and work with? When YouTube was striving to establish itself as the go-to platform to upload and share… Read More Facebook Views vs YouTube Views: Calculating Real Views
Video content creators invest endless hours and bottomless dollars to deliver their messages to their target audience. We look at how the length of the video affects how much of the video people end up watching – what’s the relationship between video duration, and audience retention?
Here’s an infographic that shows five interesting facts based on Ramadan video-content consumption analysis on Facebook.
We’ve spoken about the importance of video marketing in the last post, especially with how relatively easy it is to pull off, and how enjoyable it is to consume by the different audiences (given that the content’s not crap, obviously). As far as brands on Facebook are concerned, creating videos usually falls under one of… Read More The different ways in which brands are doing videos on Facebook