Social Video Marketing | Your Way into Better Reach

Did you know that social videos reached +10 Million daily viewing minutes in the past two years? Let’s first introduce the term. Social videos: the captivating engaging videos shared across the social media platforms. Videos generate leads, reach, and engagement to any brand that’s aiming to a higher brand recognition. Social Video Marketing Let me… Read More Social Video Marketing | Your Way into Better Reach

McDonald’s Brilliant Use of Videos for Digital Advertising | Campaign Analysis

Mcdonald’s Coke Campaign Analysis In our Campaign Analysis series, today we bring you a detailed McDonald’s Coke campaign analysis; how “The Place Where Coke Tasted So Good” resonated with McDonald’s customers. We’ll explore how McDonald’s managed to fuse traditional video advertising with a digital experience. If you ever got the feeling that McDonald’s coke has… Read More McDonald’s Brilliant Use of Videos for Digital Advertising | Campaign Analysis

Why Brands Are Heavily Gravitating Towards Data-Driven Video

Why Brands Use Data-Driven Video? The marketing game has been evolving rapidly. At first, when digital media was still a nascent industry, the amount of data-driven video content was little. This means that consumers weren’t bombarded with online video advertisements everywhere they clicked. However, the landscape is quite different now. Customers jump from a social… Read More Why Brands Are Heavily Gravitating Towards Data-Driven Video

4 Video Marketing Best Practices You Should Be Following

Video Marketing Best Practices You came here because you know the value of video content marketing. Either your agency has been using online video marketing for a long time, getting the best ROI, and now you want to maximize your revenue. Or, your agency mainly used traditional advertising, and realized this won’t cut it anymore. In… Read More 4 Video Marketing Best Practices You Should Be Following

Advertisers Hate Blocking Auto-play Videos | Chrome Updates

Unpleasant Google Chrome Updates for Advertisers   Social media users are undoubtedly happy about these chrome updates. But looking at the other side of the world, where advertisers used to take advantage of this feature, it was quite a blast. Now the most percentage of your audience will be considered “passive views” or “muted views”… Read More Advertisers Hate Blocking Auto-play Videos | Chrome Updates

Lufthansa Inspired Travelers to Find Home Again in #inspiredby HEIMWEH – Video Campaign Analysis

Heimweh Video Campaign Analysis by Mintrics Today’s campaign analysis is about the successful brand Lufthansa. Exclusive to you by Mintrics‘ online video analytics tool. In order to have a successful marketing video or an advertisement, you have to include certain elements in your video. Here, we will explore how a major brand like Lufthansa used… Read More Lufthansa Inspired Travelers to Find Home Again in #inspiredby HEIMWEH – Video Campaign Analysis

These YouTube Live-stream Updates Take Brands to Another Level

Youtube Livestream Updates Live streaming videos are getting more popular every minute. That’s why many brands have chosen to include this new trend in their visual content marketing strategy. In response, social media sites and digital platforms have upped their live video streaming game. For example, Facebook made live video a priority and thus, live… Read More These YouTube Live-stream Updates Take Brands to Another Level

Create Affordable Video Marketing Without Sacrificing Quality

Affordable Video Marketing Sometimes you find yourself working with a big-budget client and you start spending lavishly. Getting top-notch equipment, hiring top of the line talent and pulling out all the stops, and this is great. But what about the other times when you have strict budgetary constraints? Do you sacrifice quality or reject the… Read More Create Affordable Video Marketing Without Sacrificing Quality