How Telecom’s in Egypt Continue to Emphasize Video on Social Media This Year

  The Telecom space has always been active in Egypt in terms of communication in general. With Ramadan acting as the yearly pinnacle of the media/marketing industry a lot has been happening here recently with Ramadan nearly two weeks in…. Continue Reading →

Facebook Tweaks Video Ranking Algorithm | New Facebook Algorithm Update

Facebook is undergoing a series of updates as some call for the company to be broken up including it’s co-founder…   You may have noticed their new round and bright blue logo with the “f” centered in the middle, however… Continue Reading →

Q1 Video Marketing Trends & Directions 2019 | UAE

Q1 State of Social Video Preview    Video Length Breakdown Video production in the UAE is dramatically smaller in terms of videos produced than Egypt’s. However there are several interesting things to note: 0-60 second videos account for 76% of the… Continue Reading →

Q1 2019 Video Marketing Trends & Directions | Egypt

Taking a look at 2019’s Q1 video marketing analytics and utilizing them to forecast what’s coming next! With the huge media month of Ramadan around the corner in MENA and beyond we thought it would be beneficial to breakdown what’s… Continue Reading →

2019 Social Video MENA Case Studies | Chipsy, Pepsi and Molto

Case Studies Brought Exclusively from The State of Social Video in 2018 | Egypt edition. Do you realize how many videos are published every year? We tracked around 1000 brands in Egypt, in 29 industries. The top industries were FMCG,… Continue Reading →

Top Mother’s Day Video Advertising Campaigns of 2019 in Egypt

If You Thought Mother’s Day is Over, Reconsider! Mintrics’ unconditional love to videos equals a mother’s love for her children! Today, we’re featuring the top video advertising campaigns in Egypt 5 days after Mother’s Day passed.  308 videos were published… Continue Reading →

Part 2: The Ultimate Guide to Social Video Analytics

Youtube Video Analytics Recently Youtube made new improvements to their video policies and minors guidelines. One advantage Youtube has over Facebook is its detailed analytics dashboard (Youtube’s creator studio) that we will go over in details. The video analytics dashboard… Continue Reading →

The Pedophilia Apocalypse on YouTube | Can We Fix it?!

YouTube is having a child exploitation crisis bubble up again More and more people are discovering that minors videos are being targeted by pedophiles. They use YouTube videos to contact each other and exchange child pornography outside the platform. Innocent… Continue Reading →

Valentine’s Day Video Insights & Case Studies (Egypt 2018-2019)

We were a bit late publishing this seeing that Valentine’s Day was a couple weeks ago but we guess it was mint to be! At Mintrics we analyze millions of social videos data daily and our database is constantly growing. This… Continue Reading →

Part 1: The Ultimate Guide to Online Video Analytics

Q1 What is Online Video Analytics? Analytics: it’s the systematic computation of data or statistics resulting in actionable information. Online video analytics is the information resulting from analyzing statistical data of online videos, as in, number of views, engagement rates,… Continue Reading →

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