McDonald’s Ingeniously Integrates Traditional and Digital Advertising – Campaign Analysis

In our Campaign Analysis series, we bring you our analysis of outstanding campaigns and how they resonated with the brand’s customers. In today’s installation, we will explore how McDonald’s managed to fuse traditional video advertising with a digital experience. Have you ever noticed that McDonald’s coke tastes a little bit better than other fast food… Read More McDonald’s Ingeniously Integrates Traditional and Digital Advertising – Campaign Analysis

Why Brands Are Heavily Gravitating Towards Data Driven Video

Recently, the marketing game has been evolving rapidly. At first, when digital media was still a nascent industry, the amount of online video content was still sparse. This meant that consumers weren’t bombarded with online video advertisements everywhere they clicked. However, the landscape is quite different now. Customers jump from a social platform to another… Read More Why Brands Are Heavily Gravitating Towards Data Driven Video

4 Video Marketing Best Practices You Should Be Following

You came here because you know the value of video content marketing. Either your agency has been using online video marketing for a long time, and getting the best ROI (you’re not alone, 51% of marketing professional share the same opinion), and now you want to maximize your revenue. Or, your agency mainly used traditional… Read More 4 Video Marketing Best Practices You Should Be Following

Advertisers Should Be Worried About Chrome Next Updates

Autoplay video has been one of the most controversial advertising mediums we have ever seen. When it was first introduced in 2013, many thought that users’ backlash will impede the feature’s progress. But here we are in 2017, and instead of disappearing, publishers and brands began optimizing their content for autoplay videos. If you take… Read More Advertisers Should Be Worried About Chrome Next Updates

How Lufthansa Inspired Travelers to Find Home Again in #inspiredby HEIMWEH – Video Campaign Analysis

In order to have a successful marketing video or an advertisement, you have to include certain elements in your video. Here, we will explore how a major brand like Lufthansa used video to inspire their audience to travel, generate interest in their services and shed a positive light on the brand using #inspiredby HEIMWEH video… Read More How Lufthansa Inspired Travelers to Find Home Again in #inspiredby HEIMWEH – Video Campaign Analysis

YouTube makes it easier for brands to stream live with these new features

Live streaming videos are getting more popular by the minute. That’s why many brands has chosen to include this new trend in their visual content marketing strategy. In response, social media sites and digital platforms have upped their live video streaming game. For example, Facebook made live video a priority and thus, live video will… Read More YouTube makes it easier for brands to stream live with these new features

How to create affordable video marketing without sacrificing quality

Sometimes you find yourself working with a big-budget client and you start spending lavishly. Getting top-notch equipment, hiring top of the line talent and pulling out all the stops, and this is great. But what about the other times when you have strict budgetary constraints? Do you sacrifice quality or reject the client all-together? No,… Read More How to create affordable video marketing without sacrificing quality

YouTube’s redesign and the feature many creators have been waiting for

Youtube surprised us today with a slew of updates to its mobile app and desktop versions. With these new updates, the Youtube redesign aims to increase functionality and create a consistent visual identity across different devices. The video sharing giant has been evolving quite rapidly in order to align its direction with both, the audience… Read More YouTube’s redesign and the feature many creators have been waiting for

Online Video Metrics Brands Truly Care About

There’s a major shift in the metrics that agency execs care about. The new direction came about due to the generational gap between advertising agencies executives. One generation saw TV in its golden age while the other has witnessed the meteoric rise of digital media and video marketing, specifically. These different experiences have caused a… Read More Online Video Metrics Brands Truly Care About