YouTube makes it easier for brands to stream live with these new features

Live streaming videos are getting more popular by the minute. That’s why many brands has chosen to include this new trend in their visual content marketing strategy. In response, social media sites and digital platforms have upped their live video streaming game. For example, Facebook made live video a priority and thus, live video will… Read More YouTube makes it easier for brands to stream live with these new features

How to create affordable video marketing without sacrificing quality

Sometimes you find yourself working with a big-budget client and you start spending lavishly. Getting top-notch equipment, hiring top of the line talent and pulling out all the stops, and this is great. But what about the other times when you have strict budgetary constraints? Do you sacrifice quality or reject the client all-together? No,… Read More How to create affordable video marketing without sacrificing quality

YouTube’s redesign and the feature many creators have been waiting for

Youtube surprised us today with a slew of updates to its mobile app and desktop versions. With these new updates, the Youtube redesign aims to increase functionality and create a consistent visual identity across different devices. The video sharing giant has been evolving quite rapidly in order to align its direction with both, the audience… Read More YouTube’s redesign and the feature many creators have been waiting for

Online Video Metrics Brands Truly Care About

There’s a major shift in the metrics that agency execs care about. The new direction came about due to the generational gap between advertising agencies executives. One generation saw TV in its golden age while the other has witnessed the meteoric rise of digital media and video marketing, specifically. These different experiences have caused a… Read More Online Video Metrics Brands Truly Care About

How to Create a Compelling Explainer Video With Examples

  Explainer video or overview videos are among the most popular tools for promoting a product. Why? Because they work. They can improve conversion rate by 15-75%, help consumers digest information faster and make it easier for the press to cover your brand. Not only that, but the cost of explainer videos is relatively affordable… Read More How to Create a Compelling Explainer Video With Examples