Author

Ahmed Ashraf

McDonald’s Brilliant Use of Videos for Digital Advertising | Campaign Analysis

Mcdonald’s Coke Campaign Analysis In our Campaign Analysis series, today we bring you a detailed McDonald’s Coke campaign analysis; how “The Place Where Coke Tasted So Good” resonated with McDonald’s customers. We’ll explore how McDonald’s managed to fuse traditional video… Continue Reading →

Why Brands Are Heavily Gravitating Towards Data-Driven Video

Why Brands Use Data-Driven Video? The marketing game has been evolving rapidly. At first, when digital media was still a nascent industry, the amount of data-driven video content was little. This means that consumers weren’t bombarded with online video advertisements… Continue Reading →

4 Video Marketing Best Practices You Should Be Following

Video Marketing Best Practices You came here because you know the value of video content marketing. Either your agency has been using online video marketing for a long time, getting the best ROI, and now you want to maximize your… Continue Reading →

Advertisers Hate Blocking Auto-play Videos | Chrome Updates

Unpleasant Google Chrome Updates for Advertisers   Social media users are undoubtedly happy about these chrome updates. But looking at the other side of the world, where advertisers used to take advantage of this feature, it was quite a blast…. Continue Reading →

Lufthansa Inspired Travelers to Find Home Again in #inspiredby HEIMWEH – Video Campaign Analysis

Heimweh Video Campaign Analysis by Mintrics Today’s campaign analysis is about the successful brand Lufthansa. Exclusive to you by Mintrics‘ online video analytics tool. In order to have a successful marketing video or an advertisement, you have to include certain… Continue Reading →

5 Online Video Marketing Mistakes You’re Doing

Video Marketing Mistakes You Should Avoid  The popularity of online video is going to fly more than before thanks to the new interactive formats starting to gain ground such as VR and 360 videos. However, if you’re just starting with… Continue Reading →

These YouTube Live-stream Updates Take Brands to Another Level

Youtube Livestream Updates Live streaming videos are getting more popular every minute. That’s why many brands have chosen to include this new trend in their visual content marketing strategy. In response, social media sites and digital platforms have upped their… Continue Reading →

Create Affordable Video Marketing Without Sacrificing Quality

Affordable Video Marketing Sometimes you find yourself working with a big-budget client and you start spending lavishly. Getting top-notch equipment, hiring top of the line talent and pulling out all the stops, and this is great. But what about the… Continue Reading →

The New YouTube Redesign Feature is Everything Creators Wanted

YouTube Redesign Feature Youtube surprised us with new updates to its mobile app and desktop versions. With these new updates, the Youtube redesign feature aims to increase functionality and create a consistent visual identity across different devices. The video-sharing giant… Continue Reading →

Online Video Metrics Brands Truly Care About

There’s a major shift in the metrics that agency execs care about. The new direction came about due to the generational gap between advertising agencies executives. One generation saw TV in its golden age while the other has witnessed the… Continue Reading →

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