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Campaign Analysis

Taking lessons from big brands, their video campaigns, how they reach & communicate with their audience through video, and the effectiveness of these campaigns

Top Mother’s Day Video Advertising Campaigns of 2019 in Egypt

If You Thought Mother’s Day is Over, Reconsider! Mintrics’ unconditional love to videos equals a mother’s love for her children! Today, we’re featuring the top video advertising campaigns in Egypt 5 days after Mother’s Day passed.  308 videos were published… Continue Reading →

Top Fast Food Video Advertising Campaigns of 2018 in Egypt

Through our yearly report of 2018, we pin-pointed some fast food brands in Egypt that garnered pretty good numbers using video advertising campaigns. Here’s why brands are gravitating towards videos. Accordingly, we decided to shed light on their video advertising… Continue Reading →

McDonald’s Brilliant Use of Videos for Digital Advertising | Campaign Analysis

Mcdonald’s Coke Campaign Analysis In our Campaign Analysis series, today we bring you a detailed McDonald’s Coke campaign analysis; how “The Place Where Coke Tasted So Good” resonated with McDonald’s customers. We’ll explore how McDonald’s managed to fuse traditional video… Continue Reading →

Lufthansa Inspired Travelers to Find Home Again in #inspiredby HEIMWEH – Video Campaign Analysis

Heimweh Video Campaign Analysis by Mintrics Today’s campaign analysis is about the successful brand Lufthansa. Exclusive to you by Mintrics‘ online video analytics tool. In order to have a successful marketing video or an advertisement, you have to include certain… Continue Reading →

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