We are proud to announce our collaboration at Mintrics with Campaign Middle East magazine on a 2018 yearly recap issue highlighting the top MENA brands from January 1 to December 5.
” Campaign ME is a magazine that provides news coverage of the marketing, advertising, and media industries in the Middle East and North Africa region.”
Gladly, you can now order the 2018 recap issue through their Facebook page and see the most monumental media milestones in 2018. Now onto the recap!
2018 Yearly Recap | Top Brands in MENA Region
Let’s jump right into the highlights of the social video space
The top-performing industries in the United Arab Emirates are Travel, FMCG, and E-commerce. Visit Dubai are killing it with a total of 231 Million views, followed up with Etihad Airways with increasingly 131M views. Careem comes in 3rd with 112M total views.
Here’s a snap of the top 10 brands from the UAE:
Saudi Arabia’s Top industries this year are FMCG, Telecommunication, and Automotive. Seeing Almarai’s 228M views through 271 videos produced throughout the year leads us to predict that they will continue their leading role next year as well.
Toyota Saudi and Saudi Telecom Company have achieved high viewership with 96 vs 94 million views. However, STC has produced a staggering total of 517 videos which didn’t seem to pay off!
Get yourself a cup of coffee and enjoy your dive into these numbers:
In Egypt, the ongoing battle between Vodafone, Orange, and Etisalat Misr has been interesting to watch this year.
Telecommunication, FMCG, and Electronics are the focus of the Egyptian market, so make sure to stay up-to-date for better video marketing strategies and act one step ahead of the market!
Wait for our annual report production on January 2019. Subscribe to our newsletter and get your own copy.
Vodafone, having garnered around 707 Million views pushes Orange and Etisalat in the 2nd and 3rd spots with 528M vs 431M views.
Telecom Egypt comes in the 4th position with 286 videos and 164M views for the year. We foretell to see more progress from Telecom Egypt in 2019.
Have a quick look at Egypt’s top fast food advertising campaigns.
Check also Campaign ME’s interview with Tarek Nars commenting on the future of video.