Online Video Analytics There’s a widely common question ever since we bring up the digital video analytics and the fact that it’s developing and dominating the market. Since we’re giving you, dearest readers, our ultimate guide about videos, we thought it’s better to answer all your questions regarding online video analytics, insights, and metrics. If… Read More Part 1: The Ultimate Guide to Online Video Analytics
The Super Bowl halftime show has been a huge part of the American and global culture ever since Michael Jackson produced arguably one of the most memorable performances in the 1993 super bowl. Interestingly, the NFL (National Football League) has never paid an artist to perform during the Super Bowl despite being able to attract… Read More Super Bowl Halftime Show Bump, Fact or Fiction?
Kevin Spacey Confronting his accusations For those who may not be aware, 2 time Oscar winner Kevin Spacey has more recently been busy starring as Frank Underwood in the hit Netflix show “House of Cards”. Roughly a year ago at the apex of the #MeToo movement Kevin Spacey was accused of sexual misconduct and the… Read More People Love “Let Me Be Frank” More Than House of Cards Season 6
Video Ad campaigns are a series of videos delivering a single idea and linked with one theme. They can deliver brand awareness and values while advertising to one of its services or products. They encourage engagement and increase views rate. Video Advertising Campaigns Through our yearly report of 2018, we found out some grossing fast food… Read More Top Fast Food Video Advertising Campaigns of 2018
It’s easy to get misled by measuring the wrong video marketing metrics. We call those (vanity metrics) they tend to be positive and comforting but they really don’t add value to your brand objectives. This misleading data could be in the form of shares, likes, and new followers. But don’t panic yet. They are indeed… Read More Why Brands are Measuring The Wrong Video Metrics