Video Marketing Mistakes You Should Avoid The popularity of online video is going to fly more than before thanks to the new interactive formats starting to gain ground such as VR and 360 videos. However, if you’re just starting with video marketing or you have been at it for a while, but need some pointers,… Read More 5 Online Video Marketing Mistakes You’re Doing
Youtube Livestream Updates Live streaming videos are getting more popular every minute. That’s why many brands have chosen to include this new trend in their visual content marketing strategy. In response, social media sites and digital platforms have upped their live video streaming game. For example, Facebook made live video a priority and thus, live… Read More These YouTube Live-stream Updates Take Brands to Another Level
Affordable Video Marketing Sometimes you find yourself working with a big-budget client and you start spending lavishly. Getting top-notch equipment, hiring top of the line talent and pulling out all the stops, and this is great. But what about the other times when you have strict budgetary constraints? Do you sacrifice quality or reject the… Read More Create Affordable Video Marketing Without Sacrificing Quality
YouTube Redesign Feature Youtube surprised us with new updates to its mobile app and desktop versions. With these new updates, the Youtube redesign feature aims to increase functionality and create a consistent visual identity across different devices. The video-sharing giant has been evolving quite rapidly in order to align its direction with both, the audience… Read More The New YouTube Redesign Feature is Everything Creators Wanted
There’s a major shift in the metrics that agency execs care about. The new direction came about due to the generational gap between advertising agencies executives. One generation saw TV in its golden age while the other has witnessed the meteoric rise of digital media and video marketing, specifically. These different experiences have caused a… Read More Online Video Metrics Brands Truly Care About
Explainer video or overview videos are among the most popular tools for promoting a product. Why? Because they work. They can improve conversion rate by 15-75%, help consumers digest information faster and make it easier for the press to cover your brand. Not only that, but the cost of explainer videos is relatively affordable compared… Read More How to Create a Compelling Explainer Video With Examples
Video is like publicity, It helps brands EVEN when it’s bad. And THAT’S based on data! But Why? With 500 million video viewers on Facebook/day and Youtube being the second most popular social network in the world: Social video generates 1200 % more shares than text and images combined. 61% of businesses are… Read More Top 4 Social Video Analytic Tools Your Brand Needs in 2017
Videos bring the highest engagement from your audience. People remember messages from videos much more than visuals, and definitely more than text. They also reach more people than any other type of content. Marketeers believe that videos are 60% more effective than text. With all that buzz on videos across social, and brands/content creators shooting… Read More How To Create Videos That Work
Almost 9 of every 10 B2B businesses use social media to generate leads. Companies create loyal communities around their brands and engage with their fans. The challenge, however, is to keep your target audience exposed to your content as much as possible. And with the Facebook algorithm, your post will hit 75% of its lifetime… Read More Testing Is Your Ultimate Content Strategy
Many social media platforms, with little focus: A widely common desire for small content creators and video-producing startups is to spread immediately on as many social platforms as possible. They find themselves fighting to conquer Facebook, YouTube, twitter, LinkedIn, Pinterest, and even Google+ for God’s sake! That’s impossible, especially at such an early… Read More Six things that can damage your videos’ social media campaign
