The Super Bowl halftime show has been a huge part of the American and global culture ever since Michael Jackson produced arguably one of the most memorable performances in the 1993 super bowl. Interestingly, the NFL (National Football League) has… Continue Reading →
Kevin Spacey Confronting the accusations For those who may not be aware, 2 time Oscar winner Kevin Spacey has more recently been busy starring as Frank Underwood in the hit Netflix show “House of Cards”. Roughly a year ago at… Continue Reading →
We are proud to announce our collaboration at Mintrics with Campaign Middle East magazine on a 2018 yearly recap issue highlighting the top MENA brands from January 1 to December 5. ” Campaign ME is a magazine that provides news… Continue Reading →
Through our yearly report of 2018, we pin-pointed some fast food brands in Egypt that garnered pretty good numbers using video advertising campaigns. Here’s why brands are gravitating towards videos. Accordingly, we decided to shed light on their video advertising… Continue Reading →
It’s easy to get misled by measuring the wrong video metrics. We call those (vanity metrics) they tend to be positive and comforting but they really don’t add value to your brand objectives. This misleading data could be in the… Continue Reading →
YouTube Video Marketing Guide Youtube is the ultimate platform for publishing video content despite the recent onslaught from Facebook, it’s more user experience driven when it comes to videos. Hence obviously Youtube will remain a core part of almost any… Continue Reading →
Introducing Our Competitor Leaderboard We proud to announce this new feature that hopefully helps serves a lot of use cases. The concept is simple, choose a market then decide on an industry and we will give you detailed analytics and… Continue Reading →
Facebook Watch Party Did you notice the Watch Party feature while scrolling down on Facebook? You can now watch videos simultaneously on facebook with your friends and favorite persons at the same time instead of watching alone and then sharing… Continue Reading →
Mcdonald’s Coke Campaign Analysis In our Campaign Analysis series, today we bring you a detailed McDonald’s Coke campaign analysis; how “The Place Where Coke Tasted So Good” resonated with McDonald’s customers. We’ll explore how McDonald’s managed to fuse traditional video… Continue Reading →
Why Brands Use Data-Driven Video? The marketing game has been evolving rapidly. At first, when digital media was still a nascent industry, the amount of data-driven video content was little. This means that consumers weren’t bombarded with online video advertisements… Continue Reading →
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