Did you know that social videos reached +10 Million daily viewing minutes in the past two years?
Let’s first introduce the term. Social videos: the captivating engaging videos shared across the social media platforms. Videos generate leads, reach, and engagement to any brand that’s aiming to a higher brand recognition.
Social Video Marketing
Let me ask you this; how hard is it to resist opening a short 30-second video while scrolling down the Facebook timeline? A huge deal, huh? Well, that’s how social video marketing works!
That’s exactly how 62% of B2B marketers discovered social videos as the most effective content marketing tactic.
But like any other traffic source, it has its pros and cons.
Pros of Social Videos
- Deeper audience engagement and connectivity
- Provides a chance for a complete story and emotional involvement
- Impacts your brand credibility, authenticity
- It sticks with viewers!
Cons of Social Videos
- Expensive (Here’s how to create affordable video marketing)
- Must be worth your audience’s “valuable” time
- Requires higher end tech
On this sense, we’re all putting more effort into keeping customers entertained, engaged, and drawn into our videos.
But again, brands needed more data-driven analysis of the videos they produce so they know whether or not they’re on the right track.
That’s exactly when Mintrics comes in handy in just the right time and helped tons of brands get on spot analysis on the impact of their videos.
A brand who doesn’t collect their social video data and optimize video content to generate more reach is missing a whole lot of opportunities.
It’s time your brand joins the battle and climb over the millionth of viral videos. Subscribe to our newsletter for weekly social video updates, tips and tricks!
Now let’s take a look at the benefits of social video and how it could transform not only your brand reach, recognition, and engagement but also your sales and word of mouth.
Video Marketing Boosts SALES & Conversions
Social videos can increase your conversions by 80% on whatever category it’s used into.
As a matter of fact, explainer-videos produces 74% more SALES to the product explained in the video. You should give it a try!
Video Marketing Increases ROI
Do you like pizza? Well, who doesn’t? Besides what’s the relation between videos and pizza? Let me tell you.
You know how much we all love pizza, that even if we eat a bad pizza, it’s still good, isn’t it?
That’s how it goes with videos!
Even if you produce a bad video, it’s still a good video! It’ll still attract reach and CTR
I tell you why.
Videos are a pretty hard process to master. You don’t have to produce a perfect video, as long as it’s short and contains exciting content!
People LOVE watching videos. In fact, 8 billion videos are watched daily on Facebook ONLY!
So today, up to 73% marketers believe social video marketing is the reason behind a good ROI. And you should too!
Social Video Marketing Builds TRUST
Because what’s a good brand with no audience loyalty?
Trust is the foundation of any relationship, let alone the long-term relationship between brands and its audience.
Social video content is the key to build consumer trust. 57% consumers said to have purchased an online product after watching videos about it. I tell you, if you get them to trust you, you can get them to purchase anything your videos say worthy!
In addition to these benefits, let’s sum up 6 facts on how video content has a higher chance of better reach.
- Videos appeal to mobile users (90% of video views are made from mobiles)
- Mark Zuckerberg LOVES Videos (Meaning they’ve got a higher chance to better reach than ordinary posts)
- Google also prefers Videos (35 times more likely to top search results)
- Even the laziest buyers are more likely to purchase a product after watching a video.
- 95% of consumers prefer watching an explainer video about a problem they’re facing than to read about it.
- The av. CTR of video ads is 84% (The highest av. of all digital ads)
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