McDonald’s Ingeniously Integrates Traditional and Digital Advertising – Campaign Analysis

In our Campaign Analysis series, we bring you our analysis of outstanding campaigns and how they resonated with the brand’s customers. In today’s installation, we will explore how McDonald’s managed to fuse traditional video advertising with a digital experience. Have you ever noticed that McDonald’s coke tastes a little bit better than other fast food… Read More McDonald’s Ingeniously Integrates Traditional and Digital Advertising – Campaign Analysis

Why Brands Are Heavily Gravitating Towards Data Driven Video

Recently, the marketing game has been evolving rapidly. At first, when digital media was still a nascent industry, the amount of online video content was still sparse. This meant that consumers weren’t bombarded with online video advertisements everywhere they clicked. However, the landscape is quite different now. Customers jump from a social platform to another… Read More Why Brands Are Heavily Gravitating Towards Data Driven Video

Advertisers Should Be Worried About Chrome Next Updates

Autoplay video has been one of the most controversial advertising mediums we have ever seen. When it was first introduced in 2013, many thought that users’ backlash will impede the feature’s progress. But here we are in 2017, and instead of disappearing, publishers and brands began optimizing their content for autoplay videos. If you take… Read More Advertisers Should Be Worried About Chrome Next Updates

How Lufthansa Inspired Travelers to Find Home Again in #inspiredby HEIMWEH – Video Campaign Analysis

In order to have a successful marketing video or an advertisement, you have to include certain elements in your video. Here, we will explore how a major brand like Lufthansa used video to inspire their audience to travel, generate interest in their services and shed a positive light on the brand using #inspiredby HEIMWEH video… Read More How Lufthansa Inspired Travelers to Find Home Again in #inspiredby HEIMWEH – Video Campaign Analysis