McDonald’s Brilliant Use of Videos for Digital Advertising | Campaign Analysis

Mcdonald’s Coke Campaign Analysis In our Campaign Analysis series, today we bring you a detailed McDonald’s Coke campaign analysis; how “The Place Where Coke Tasted So Good” resonated with McDonald’s customers. We’ll explore how McDonald’s managed to fuse traditional video advertising with a digital experience. If you ever got the feeling that McDonald’s coke has… Read More McDonald’s Brilliant Use of Videos for Digital Advertising | Campaign Analysis

Why Brands Are Heavily Gravitating Towards Data-Driven Video

Why Brands Use Data-Driven Video? The marketing game has been evolving rapidly. At first, when digital media was still a nascent industry, the amount of data-driven video content was little. This means that consumers weren’t bombarded with online video advertisements everywhere they clicked. However, the landscape is quite different now. Customers jump from a social… Read More Why Brands Are Heavily Gravitating Towards Data-Driven Video

Advertisers Hate Blocking Auto-play Videos | Chrome Updates

Unpleasant Google Chrome Updates for Advertisers   Social media users are undoubtedly happy about these chrome updates. But looking at the other side of the world, where advertisers used to take advantage of this feature, it was quite a blast. Now the most percentage of your audience will be considered “passive views” or “muted views”… Read More Advertisers Hate Blocking Auto-play Videos | Chrome Updates

Lufthansa Inspired Travelers to Find Home Again in #inspiredby HEIMWEH – Video Campaign Analysis

Heimweh Video Campaign Analysis by Mintrics Today’s campaign analysis is about the successful brand Lufthansa. Exclusive to you by Mintrics‘ online video analytics tool. In order to have a successful marketing video or an advertisement, you have to include certain elements in your video. Here, we will explore how a major brand like Lufthansa used… Read More Lufthansa Inspired Travelers to Find Home Again in #inspiredby HEIMWEH – Video Campaign Analysis