Online Video Metrics Brands Truly Care About

There’s a major shift in the metrics that agency execs care about. The new direction came about due to the generational gap between advertising agencies executives. One generation saw TV in its golden age while the other has witnessed the meteoric rise of digital media and video marketing, specifically. These different experiences have caused a… Read More Online Video Metrics Brands Truly Care About

Top 4 Social Video Analytic Tools Your Brand Needs in 2017

Video is like publicity, It helps brands EVEN when it’s bad. And THAT’S based on data! But Why?   With 500 million video viewers on Facebook/day and Youtube being the second most popular social network in the world: Social video generates 1200 % more shares than text and images combined.   61% of businesses are… Read More Top 4 Social Video Analytic Tools Your Brand Needs in 2017