Why Brands Are Heavily Gravitating Towards Data-Driven Video

Why Brands Use Data-Driven Video? The marketing game has been evolving rapidly. At first, when digital media was still a nascent industry, the amount of data-driven video content was little. This means that consumers weren’t bombarded with online video advertisements everywhere they clicked. However, the landscape is quite different now. Customers jump from a social… Read More Why Brands Are Heavily Gravitating Towards Data-Driven Video

Lufthansa Inspired Travelers to Find Home Again in #inspiredby HEIMWEH – Video Campaign Analysis

Heimweh Video Campaign Analysis by Mintrics Today’s campaign analysis is about the successful brand Lufthansa. Exclusive to you by Mintrics‘ online video analytics tool. In order to have a successful marketing video or an advertisement, you have to include certain elements in your video. Here, we will explore how a major brand like Lufthansa used… Read More Lufthansa Inspired Travelers to Find Home Again in #inspiredby HEIMWEH – Video Campaign Analysis

Create Affordable Video Marketing Without Sacrificing Quality

Affordable Video Marketing Sometimes you find yourself working with a big-budget client and you start spending lavishly. Getting top-notch equipment, hiring top of the line talent and pulling out all the stops, and this is great. But what about the other times when you have strict budgetary constraints? Do you sacrifice quality or reject the… Read More Create Affordable Video Marketing Without Sacrificing Quality

Online Video Metrics Brands Truly Care About

There’s a major shift in the metrics that agency execs care about. The new direction came about due to the generational gap between advertising agencies executives. One generation saw TV in its golden age while the other has witnessed the meteoric rise of digital media and video marketing, specifically. These different experiences have caused a… Read More Online Video Metrics Brands Truly Care About

How to Create a Compelling Explainer Video With Examples

Explainer video or overview videos are among the most popular tools for promoting a product. Why? Because they work. They can improve conversion rate by 15-75%, help consumers digest information faster and make it easier for the press to cover your brand. Not only that, but the cost of explainer videos is relatively affordable compared… Read More How to Create a Compelling Explainer Video With Examples

Top 4 Social Video Analytic Tools Your Brand Needs in 2017

Video is like publicity, It helps brands EVEN when it’s bad. And THAT’S based on data! But Why?   With 500 million video viewers on Facebook/day and Youtube being the second most popular social network in the world: Social video generates 1200 % more shares than text and images combined.   61% of businesses are… Read More Top 4 Social Video Analytic Tools Your Brand Needs in 2017

Do We Watch Videos To The End? [Infographic]

Video content creators invest endless hours and bottomless dollars to deliver their messages to their target audience. We look at how the length of the video affects how much of the video people end up watching – what’s the relationship between video duration, and audience retention? Subscription Done Successfully! Join Our Newsletter! Receive updates from… Read More Do We Watch Videos To The End? [Infographic]

The different ways in which brands are doing videos on Facebook

We’ve spoken about the importance of video marketing in the last post, especially with how relatively easy it is to pull off, and how enjoyable it is to consume by the different audiences (given that the content’s not crap, obviously). As far as brands on Facebook are concerned, creating videos usually falls under one of… Read More The different ways in which brands are doing videos on Facebook