YouTube makes it easier for brands to stream live with these new features

September 12, 2017

Live streaming videos are getting more popular by the minute. That’s why many brands has chosen to include this new trend in their visual content marketing strategy. In response, social media sites and digital platforms have upped their live video streaming game. For example, Facebook made live video a priority and thus, live video will rank higher than normal videos in users newsfeed. YouTube is also putting an emphasis on live video, and the newly announced features shows they have big plans for live streaming.

Easier chat moderation

Live streaming is all about two-way communication. Answering your audience question and interacting with them are key requirements for a successful live video stream, and having these new proper moderation tools will make this process much easier.

  • Inline moderation: press the “alt/option” button to quickly pause the chat feed. Once you do that, you can hover over a message to remove it or approve it.
  • On-spot reviews: YouTube will hold chat messages that are deemed inappropriate for the stream, and you can approve, hide or report those messages later. Gradually, the system gets better at recognizing the messages you would like to hold, meaning much less effort for the moderators. You can also manually block certain words or phrases.
  • Hidden user lists: Now you can use the comments hidden user lists both for comments and live stream chat as well.


Youtube Live Chat

Ultra low-latency

Don’t let latency kill the interaction between you and your audience. With the ultra low-latency option, you’ll get near real time interaction. This enables you to answer your audience questions just a few seconds after they ask it.

Stream from your iPhone or iPad to YouTube

Previously, it was possible to stream from iPhone or iPad to Youtube Gaming only, but now you can stream directly to the main YouTube app. If your brand is holding an event or sponsoring a concert, don’t forget to live stream it to your audience. You can also give your audience behind the scenes access using live stream which can increase brand trust. You can also use your microphone and front camera to add a commentary, giving your stream a more personal touch.

Viewers are drawn to live video streams because they like to feel up to date, informed and involved. So, always align your live streams with these goals in mind. Always remember to analyze your video’s performance so you can determine what works and what didn’t. Take a look at Mintrics, the comprehensive social video analytics dashboard and you will be able to compare your live video performance on YouTube and Facebook in one place.

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