Youtube surprised us today with a slew of updates to its mobile app and desktop versions. With these new updates, the Youtube redesign aims to increase functionality and create a consistent visual identity across different devices. The video sharing giant has been evolving quite rapidly in order to align its direction with both, the audience and creators’ demands.
Did you visit Youtube today and noticed anything different? That’s right, the old logo is no more! The updated logo was designed with multi-screens in mind as it’ll have better visibility on smaller-sized screens. The new design also seems to be focusing on Youtube’s greatest asset, the play button.
The logo wasn’t the only major change applied, the desktop version also got a makeover. The new YouTube redesign applies the principles of material design and will make it easier and more comfortable to browse the site, in addition to better shedding the light on content rather than other visuals. Youtube also introduced a feature that many users have sought for a long time, the Dark Theme. This new theme turns the background black making for a cinematic experience.
YouTube mobile app got the lion’s share of new updates and features. The navigation tabs were moved to the bottom of the app and new Library and Account tab were added. Earlier this year, YouTube introduced that lets you fast forward or rewind a video by double tapping on the side of the screen, and now they’re studying adding a feature that will allow the user to move between videos by swiping left and right. Previously, you could watch the video in slow motion or speed up playback but only on desktop, now you’ll be able to do the same thing in the mobile app. Say goodbye to black bars when watching vertical video, now the app will adapt to any video format (vertical, square or horizontal). Finally, for better content discovery on YouTube, you’ll be able to view suggested videos to watch while in full-screen mode.
YouTube promised more updates to come, and they are certainly planning on keeping their promises. According to Android Police, YouTube is currently testing a live watching now count. This feature will be mainly important to creators, who will be able to see their video in the process of going viral. This could also encourage people to watch videos more, as it can be considered as social proof.