YouTube Video Marketing Guide
Youtube is the ultimate platform for publishing video content despite the recent onslaught from Facebook, it’s more user experience driven when it comes to videos. Hence obviously Youtube will remain a core part of almost any publishers distribution strategy.
Today we’re gonna discuss the highlights of video marketing on youtube. Feel free to share your opinion with us in the comments. Before you head on down, here’s how social video marketing can increase your reach.
#1 Mobile-First Mindset
The first key to increasing viewership on youtube is developing a mobile-first mindset. Your audience does everything with their phones, they connect, chat, attend meetings watch videos and even movies using their mobile phones.
You need to develop your channel to be mobile friendly. Know how they think and interact with content through their phones.
#2 Optimize for SEO
So what goes after filming and editing a high-quality video? You publish! Nah, it’s not that easy.
The biggest part of youtube video marketing is optimizing SEO, that’s how your audience discovers your content. The fun begins when you start optimizing your youtube videos before and after publishing and you start seeing results.
Conducting a keyword research, if haven’t already, would be beneficial at this point so you know what your audience is searching for, and then provide the targeted keyword in the title so it’s easy to find. Make sure it’s compelling so they’re curious enough to see the content or make it clear that it helps them solve a problem.
Use your targeted keyword and most valuable message in your title in just 60 characters so it won’t get cut off in the search results.
Your description, too, must include your keyword. Youtube shows only 100 characters in the description; about two or three lines. So you must write a compelling CTA copy and provide any important links up there. Make sure your copy has the best chances of driving views and engagement.
In the below text you can include your video transcription (a great SEO shifter for videos since it usually contains heavy keywords) Plus, you can have a specific channel description that contains your social URLs and video credits.
Add hashtags if you like, but use them wisely, it’s never good when people stick twenty hashtags in video descriptions thinking this brings them good.
Tags are meant to broaden the reach of youtube videos and help associate them with other relevant ones in the search or suggestions.
In the process of youtube video marketing, you should add tags with the most important keywords first, then you can add common keywords with long tail keywords so your target audience will get better chances of finding your video.
Under the advanced settings tab youtube will allow you to choose your video category. This is for further grouping the video with relevant content around the platform.
Youtube video thumbnails are the first thing that people see along with your title. It’s one of the crucial reasons why people click a youtube video in the first place. Youtube usually suggests several thumbnails from your video, but we recommend you use a custom image. Try a 1280 x 720 px image to fit all screen sizes. Focus on a high-quality shot that represents the video’s idea and generates more clicks.
Annotations, end screens, cards
Annotations are no longer available instead, you can add end screens and cards, add polls, external links to other websites or internal links to other youtube videos of yours.
Youtube cards are small rectangular notifications that appear on the top right-hand corner of the video. Usually, Vloggers use these cards to direct people to other social profiles of theirs.
End screens extend the time of your video to present other useful related videos on your channel. They become in handy in terms of keeping your subscribers navigating through your channel. It’s easy to direct them to other videos or make them do a task once they’re entertained and engaged with this one.
Your work doesn’t end at publishing your content. It actually begins, from monitoring the interaction and engagement you receive to tracking audience behavior. In addition to interacting with them to promoting your content and analyzing your revenue.
At this step, you should be cross-posting your video on other platforms and promoting it in every possible way.
Posting content on one platform isn’t enough to track viewers and increase its reach. Cross posting is one of the most beneficial methods of generating more reach and grabbing the attention of your target audience through social media platforms.
- Collect email database and send them new video uploads
- Upload on all your social channels
- Keep a growth mindset and outreach to relevant influencers, ask them to collaborate in a win-win situation
- Write a guest post that links back to your video (treat it like a blog post)
#4 Run Youtube Ad Campaigns
If you’re willing to invest in Youtube marketing and grow your business. You need to pay for advertising campaigns so your content would reach most of your targeted audience.
Here’s a full guide from Youtube on how to conduct advertising campaigns and get started.
5# Understand Youtube Video Analytics
To build a successful youtube video marketing strategy you need to comprehend youtube analytics. You don’t want to throw all your efforts to waste.
Understanding youtube analytics requires experimenting with it to fully comprehend all its details. And the more you dive in the more you improve your video content distribution. A similar video analytics dashboard that delivers understandable and actionable insights smoothly is Mintrics.
Youtube’s video analytics dashboard is divided into three sections:
- Dashboard Overview
- Watch time reports
- Engagement reports
You need to take advantage of Youtube’s detailed analytic reports and use it as a guide along the way of your online video marketing process. Here’s a helpful guide through the most important video marketing metrics you need to measure.
Having trouble dealing with youtube analytics? It’s explained in detail in a soon-to-publish free eBook: The Ultimate Guide to Online Video Analytics. Subscribe to our newsletter to receive it directly over e-mail.